Entraction Holding AB was founded in 2000 and is a world leading supplier within the digital gaming industry.
Entraction Holding AB works to create profitable growth and long-term value enhancements for its shareholders by continuously evaluate attractive business opportunities in the fast-growing digital gaming industry. Prospective investments of interest to the Entraction Group are companies operating as suppliers within the digital gaming industry and which have a core product with strong growth and profitability potential. Entraction Holding is not a financial investor, but is only interested in companies offering significant synergies with the current supplier operations. Entraction can contribute knowledge, management and access to the considerable opportunities for cross-selling and advantages of scale that exist within the Group.
The common factor for all operations within the Entraction Group is a methodology that focuses on clear positioning, revenue maximisation, cost control and product development.
Entraction Solutions
The subsidiary Entraction Solutions supplies complete systems for online gaming, meaning that, for example, a media company wishing to integrate gaming into its website does not need to invest in payment solutions, customer support and other infrastructure. Over and above systems for poker, casino, betting and bingo, the Entraction Group supplies support, affiliate systems, promotional tools and payment solutions.
Entraction Solutions has developed proprietary systems for poker, betting and parts of the peripheral systems on offer. Other systems are supplied by third parties. The Entraction Group's strategy is to successively replace third party systems with those it has developed or acquired, where commercially justified. A prerequisite for success in the Group's endeavours to be one of the world's three largest suppliers within the digital gaming industry is to be able to control the development of new products and services to ensure that the Group has the best offerings in the market.
European Masters of Poker
During 2008, Entraction Investment Holding Ltd was established, which, via subsidiaries, launched European Masters of Poker™ together with partners in the poker network and some of Europe's best and most exclusive casinos. The tournaments are aimed at all types of poker players, with a relatively low registration fee that allows non-professional players to compete for the title "European Master of Poker".
» Learn more at www.europeanmastersofpoker.com